With the ever increasing international
popularity of K-Pop, Girls’ Generation has continued to accomplish many
things, especially in the past year. Billboard discussed twenty of the
top K-Pop moments in the past year, and out of the top twenty moments,
Girls’ Generation was featured in six of them, showing their role as a
representative and leader of Hallyu. With sights on the global market,
Girls’ Generation’s presence and influence were clearly felt in the eyes
of Billboard.
The digital EP for “Twinkle” was a huge
success for the Girls’ Generation – TTS sub-unit, debuting at #126 on
the Billboard 200, and as Billboard writes, “The feat becomes all the
more impressive when you consider the set was released on a Saturday
with no American promotion or even any tracks in the English language.”
The “Twinkle” EP became the highest ranking ever for a Korean artist on the Billboard 200 chart, while also placing on various other Billboard charts.
K-Pop and Girls’ Generation have
become widely popular in the Japanese market, and most recently, Girls’
Generation released their hit single, “Paparazzi”, earning the number
one spot on Billboard’s Japan Hot 100 chart. Earlier in the past year,
Girls’ Generation’s self-titled debut Japanese album, “Girls’
Generation”, won “Best Album of the Year” at the 2012 MTV Video Music
Awards Japan, edging out international superstars Lady Gaga and
Coldplay, fellow Korean girl group KARA, and popular Japanese singer
JUJU. Billboard also recently gave a special report on Girls’ Generation’s various accomplishments in Japan.
On May 21st, a major step was taken to
spread the global popularity of K-Pop. MBC, Google, and YouTube came
together to live broadcast a special concert to over 100,000 viewers
online as well as having a live audience at the show. Billboard noted
that although there were multiple performers and Girls’ Generation did
not close the show, “online attendees may have spoken the loudest with
the night’s highest viewership (115,000) during Girls’ Generation.
Perhaps, appropriate though, as the girls do have the most-watched K-Pop
videos of all-time on the site with the 82 million views.”
With the globalization of K-Pop, artists
from all around the world wanted to work with Girls’ Generation. “Some
of the Western World’s biggest names in the industry collaborated with
some of K-Pop’s biggest names this year. Girls’ Generation saw EDM
genius Steve Aoki remix their hit single ‘Mr. Taxi’ and hitmakers The
Cataracs and Dev created a half-English, half-Japanese dubstep version
of ‘Bad Girl’. Snoop Dogg also lent several bars for a remix of ‘The
Boys’ which appeared on their Interscope-backed album of the same name.”
With SM Entertainment, Nayutawave (Universal Music Group) in Japan,
Interscope Records in the United States, and Polydor Records in France,
Girls’ Generation continues to lead K-pop globalization.
To the international popularity of Girls’
Generation and K-Pop, the group appeared on popular shows in the United
States and France to promote their comeback single from last year, “The
Boys”. Billboard writes, “The girls took their impressive stage
performance to ‘The Late Show with David Letterman’, ‘Live! With Kelly’,
and France’s ‘Le Grand Journal’. The ninesome nailed each performance,
making its fanbase (known as SONEs) proud. An English language album is
said to be coming this year, which means that we could be seeing SNSD
back on U.S. television screens in the near future.” Put in new
environments and circumstances, Girls’ Generation performed
spectacularly for each show, impressing resident SONEs and introducing
themselves to new fans worldwide.
As K-Pop continues to gain global
popularity, Girls’ Generation remains one of the leaders of Hallyu. With
support from fans all around the world, the power of technology and
social media, and well-earned respect of the international music
industries, Girls’ Generation figures to be a major part in the K-Pop
equation for years to come.
Source: Billboard.com, SMTOWN@YouTube.com, MBCkpop@YouTube.com, kfashions@YouTube.com
Written by: kt9823@soshified
Edited by: MoonSoshi9@soshified
Written by: kt9823@soshified
Edited by: MoonSoshi9@soshified
Credits: soshified.com
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