Following Tiffany’s visit to Thailand for 12plus CF filming,
the Thailand-based facial product company spoke out on why they chose
Tiffany to endorse their “Double Aura Lucent BB powder” with Super
Junior’s Siwon. This product marks the company’s advancement into the
face powder market, making Tiffany’s endorsement even more significant.
12plus invested approximately 150 million
baht, or about $4.76 million USD, for the marketing budget of new BB
powder, which was used to bring in Tiffany and Siwon as endorsers.
Wayama Prasertsakul, marketing director of 12plus cosmetic brands,
revealed, “Introducing cosmetic products is our main strategy,” and,
“12plus’ target market is aimed at students who have the potential to be
dynamic with what they use.” Thus, Tiffany and Siwon were the perfect
choice as the faces of their new product to address both the Thai market
and the world market in the future as both are global Hallyu leaders.
Morever, 12plus is the first brand Tiffany has endorsed in Thailand, and
the company believes she will show and guarantee product quality as she
uses the “Double Aura Lucent BB powder” both on and off the stage.
12plus plans to utilize “360 degree of
marketing medium”, in which they explore all venues of advertisement,
including television, print advertisement, radio, and much more. There
will also be a number of various promotions, including artist
meet-and-greets for consumers. With Tiffany and Siwon as their
endorsers, 12plus expects revenue growth on cosmetic products to
increase by at least 35% this year alone. The company also has plans to
complete the “12plus Miracle Double Aura Lucent Series” product line to
better satisfy their target market. Look forward to more promotional
activities for Tiffany in Thailand under 12plus in the future.
Written by: kt9823@soshified
Contributor: lasanga@soshified
Edited by: bhost909@soshified
Credits: soshified.com
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