SM Entertainment to Open Digital Technology Art Exhibition, ‘S.M.ART’

Idol stars, who were before only available through televisions, are taking a huge step towards their fans. This is thanks to the three-dimensional recreation of idol stars’ images using advanced information technology (IT) for the S.M.ART Exhibition. This unique art display will take place at COEX in Seoul Samsung-dong, from August 10th to August 19th, and will give fans the chance to meet SM Entertainment stars through various videos made by digital technology. This is SM Entertainment’s first digital exhibition and will provide more tourist content for visitors who come to Korea for the Seoul stop of “SMTOWN LIVE WORLD TOUR III”, which will be held on August 18th.

The entertainment company revealed, “SM Entertainment is planning to open a virtual IT experience exhibition in August that will include a compilation of SM Entertainment’s premium content and advanced digital technology.” They continued, “This will be an excellent opportunity for SM Entertainment to satisfy all five senses of our fans.”

The exhibit will include a 3D theater, which will create the sense of meeting the stars right in front of your eyes, and SM Entertainment is planning to have its stars in both 3D and hologram video clips. The art exhibit will also feature a 360-degree camera used in music videos for TVXQ and BoA, as well as the movie “The Matrix”. Finally, visitors will be able to experience first-hand a “flow-motion” technique that was invented in Korea and star in a Girls’ Generation or Super Junior music video.

Check out a teaser featuring Girls’ Generation for the S.M.ART Exhibition below.

Sources: MK News, Newsen, SMTOWN@YouTube.com
Translated by: minigiglo@soshified
Edited by: bhost909@soshified
Credits: soshified.com

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